Introducing the Strategic Partnership Initiative
In 2022, it became clear that we would need support from key carrier partners in order to accomplish
our goals and our client’s goals. Our commitment to aiding our valued clients in reaching their
business objectives is always at the top of our list. To fulfill this, we understood the need to broaden
our network and cultivate invaluable support from our key carrier partners. This realization led to the
creation of a new market, our Strategic Partnership Initiative, an endeavor that makes us the first
agency in America to do something like this.
What is the Strategic Partnership Initiative?
Michael Parsa, Director of Sales Operations, sheds light on the significance of this joint venture,
stating, “We view the insurance world as a trinity, comprising our clients, our agency, and our carrier
partners. The success of one contributes to the success of the others. The concept behind creating
the Strategic Partnership Initiative is to fuel the growth of our clients, our agency, and our carriers
collectively. We achieve this by ensuring our partners provide impeccable solutions that guide our
clients toward safety and security while meeting their unique insurance needs.”
At the heart of our Strategic Partnership Initiative lies an unwavering commitment to delivering top-tier
solutions to our customer base, whether it’s long-standing or new customers. By creating business
relationships with carriers that not only share our agency’s values but also align with our growth
objectives, we guarantee that our clients have access to the most comprehensive and tailored
insurance strategies available.
Each of our Strategic Partner Carriers enters into a business partnership agreement, establishing
mutual goals, adhering to objective performance metrics, coming up with partnering strategies, and
engaging everyone within our entire agency to continually enhance our competencies and collective
efforts through this business model.
As a way to say thank you, we reward our top Strategic Partner yearly. Our 2022 Snellings Walters
Strategic Partner of the Year was Central Insurance. This successful partnership showcases a level
of true engagement, creativity in solving our clients’ complex issues, and willingness to create better
outcomes for our clients clearly set this partner apart from all others and exemplified the ideal
Strategic Partner we seek as an Agency.
In a landscape where no other American agencies are implementing such an initiative, the future
looks bright for big and small businesses. We continuously evaluate our Strategic Partner Carrier
relationships. In certain cases, we have chosen to evolve these relationships, not by severing ties
with carriers, but by transitioning them from strategic partners if their solutions no longer align with our
clients’ evolving needs or our agency’s ever-growing expectations. Mutual accountability seamlessly
extends between our organizations and our carrier partner ecosystem, ensuring that our strategic
alliances are always becoming stronger and giving everyone a competitive advantage.
What does the future look like for the Strategic Partnership Initiative?
We are constantly in search of innovative ways to engage with carriers, our clients, and ourselves. By
leveraging the relationships we have built and fostering deeper connections with each of our carriers
and stakeholders, we eagerly anticipate the offerings and incentives they will bring to benefit our
As we continue to innovate and uncover new products within our own company, we are excited to
discover even better ways to support and empower our clients and potential partners.
So, how can our Strategic Partnership Initiative elevate your insurance experience? We invite you to
explore our services here and embark on this journey with us.
Follow us on social media to stay up to date on this initiative.